This project, my last as creative director at Mode Project, involved creating two graphic marks for the Obama Administration: one for the American Recovery and Re-investment Act of 2009 (ARRA) and the one for the Transportation Investment Generating Economic Recovery (TIGER) initiative for the Department of Transportation.

If you’re interested in any more details regarding the design process or any other information pertaining to popular response to these graphic marks, check out:

NPR: Recovery-Funded Projects Get Their Own Logo; March 10, 2009

New York Times: Graphic Content | Making Obama’s Marks; March 10, 2009

Traverse City Record Eagle: Region Plays Part in Making Logos of Hope; March 18, 2009

Finally, enormous credit goes to the two designers tapped for the project, Aaron Draplin of the Draplin Design Corporation and Chris Glass of Wire & Twine. Their work, generated under a great deal of pressure in a short amount of time, has stood up to some pretty rigorous scrutiny.